The City Guide project visually presents the mission statement that Chicago wants to bring in visitors for the economic benefit of the city. In the "client's" message that was advertising the city, they mentioned checking out the bean and checking out one of the worlds tallest buildings, so I made a graffiti-type artstyle that captured the 'urban feeling', with the bean taking a subtle shape. There were more things that they mentioned checking out, but I stuck to the main important aspects of the city. Finally, I used color to describe the city's message and mission statement, an example being that blue represents freedom, entertainment and business.
Back to Top